Product-oriented design and development agency building custom software for startups and enterprises across healthtech, gaming, automotive and more.
Fulcrum is a product-oriented design and development agency, founded in 2018, that turns ideas into custom software products for clients ranging from early-stage startups to pre-IPO companies. Its 40-plus-person team works across custom software development, product design, UX, web and mobile - combining UX-first design with technical rigour in cross-functional teams. The firm operates an offshore, in-house model, embedding in client businesses regardless of distance, with an emphasis on measurable business value. Delivery spans Ukraine, Israel, Belgium and worldwide.
The portfolio is notable for scale. The Buff gaming platform, built by Fulcrum Rocks, reached 9 million users and helped its developer become Israel's first gaming company to enter an IPO. Bloss recorded 530% growth, with more than 95,000 users across 160 countries. For Mercedes-Benz Ukraine, the firm delivered a conversion-driven website and functional admin panel in under five months. Its healthtech work - telehealth, diagnostics and wellness tools built with full HIPAA and GDPR compliance - serves over 6 million people globally.
Sector depth extends beyond healthtech and gaming into automotive, consumer goods, consulting and telecommunications. Candidates with a record of shipping complex, compliant products at scale will find work here measured by outcomes rather than output: real users, real adoption, real regulatory stakes.
