Newell Brands, founded in 1903, is a global consumer products company with ~24,000 employees and 50+ brands, including Sharpie, Rubbermaid, Graco, Coleman and Yankee Candle, sold in over 100 countries.
Founded in 1903 and tracing its origins to upstate New York, Newell Brands Inc. is a global consumer products company that designs, makes and markets household brands across writing, baby, outdoor and home categories. Its products are relied upon by households in more than 100 countries, and its portfolio of over 50 iconic brands is organised into three operating segments. Approximately 24,000 teammates work across the enterprise.
The company's brand roster has been assembled largely through strategic acquisitions. Sharpie was acquired in 1992; Rubbermaid and Graco in 1999; and Paper Mate, Parker and Waterman in 2000. The 2016 additions of Coleman, Yankee Candle and Mr. Coffee extended the portfolio into outdoor recreation, home fragrance and small kitchen appliances. This breadth spans such verticals as consumer products, writing instruments, baby gear, household products and small kitchen appliances.
Operating priorities centre on product innovation, brand management, strategic acquisitions and integration, and consumer product manufacturing. The company describes a focus on operational excellence, impactful innovation and customer-centricity, and articulates its culture around Integrity, Teamwork, Passion for Winning, Ownership and Leadership under the "One Newell" principle of unified culture and collective strength of brands and talent.
