NielsenIQ traces its origins to 1923, when it effectively defined the concept of market share. Nearly a century later, the firm has grown into a global consumer intelligence powerhouse, employing approximately 30,000 people and serving over 23,000 retailers and manufacturers from its headquarters in Chicago. Its client roster includes some of the world's most recognized corporations, among them Walmart, Kenvue, and Coca-Cola.
The company's core mission is to provide the most complete and clear understanding of consumer buying behavior. It achieves this by combining robust shopper data with AI-powered predictive analytics, enabling manufacturers and retailers to identify new pathways to growth. Its expertise spans market measurement, consumer behavior insights, innovation analytics, brand analytics, and media analytics.
Central to its offering is the Full View™ platform, which delivers data covering every customer, channel, aisle, and click. This capability supports comprehensive market research and consumer insights, helping major brands across the consumer goods, retail, and manufacturing sectors make confident, data-driven business decisions.
