Skip to main content
P

Persona

Persona is a configurable identity platform, founded in 2018, that helps organizations verify and manage user identities across the customer lifecycle, including KYC, AML, KYB and age assurance.

Persona, founded in 2018 and headquartered in San Francisco, builds the identity verification infrastructure that enterprises depend on to collect, verify and manage user identities across the entire customer lifecycle. Its platform is configurable by design, supporting KYC, AML and KYB programmes as well as age assurance, government ID verification and fraud and abuse prevention - a scope that, in the company's own framing, covers virtually every identity-related use case across industries.

The company's standing is reflected in both its customers and its capital base. Reddit, OpenAI and LinkedIn are among the enterprises running on Persona, spanning social media, AI platforms, professional networking, online safety and financial services compliance. A $200 million Series D round has valued the business at $2 billion, and its government ID verification reach extends across multiple countries.

Founded by Rick Song and Charles Yeh, Persona works on problems where correctness is not negotiable: regulatory compliance, document authentication and the detection of fraud and abuse at scale. For engineers who are drawn to hard, consequential systems work - and to a company whose infrastructure is already embedded in some of the most closely scrutinised platforms in the market - the technical problems here are of a rare order.

1 Open job