Founded in 2016, Plum Fintech operates at the intersection of artificial intelligence and personal finance, employing over 230 people across offices in London, Athens, and Nicosia. The company's core proposition is the application of AI and automation to simplify saving and investing for individuals, a mission that has enabled it to scale to over 2 million users across 10 European markets.
Plum's product suite, anchored by its Smart Money App, analyzes users' bank transactions daily to automatically calculate and set aside safe savings amounts. The platform has facilitated its users in setting aside more than £2 billion. The service offering extends beyond automated saving to include features such as Auto Savers, Easy Access Savings, Cash ISAs, various investment options in stocks and funds, a debit card, pension planning, and interest-bearing accounts.
The company operates within the Fintech, Personal Finance, and Wealth Management verticals. Its technical environment is defined by work in AI and automation, building systems designed to manage and grow personal wealth for a mass-market European audience.
