Adverity builds a marketing data platform from Vienna that connects, transforms and governs data from hundreds of sources into trustworthy, AI-queryable insights for brands and agencies.
Founded in Vienna in 2015, Adverity builds an intelligent marketing data platform for brands and agencies grappling with fragmented, siloed data. The platform connects, transforms and governs information from hundreds of sources, consolidating it into a single, trustworthy view of marketing performance. Its remit is unglamorous but consequential: replacing spreadsheet drudgery and conflicting dashboards with data that teams can act on with confidence.
Engineering work spans data integration and transformation pipelines, data governance, and AI-powered analytics, including natural language querying that lets users pose questions in plain language and receive immediate answers. The stated ambition is to move teams from dashboards to decisions faster, underpinned by an insistence that data should empower rather than intimidate and that clarity and trustworthiness are non-negotiable.
The platform's reach - hundreds of connected data sources - and its customer roster, including IKEA, Porsche and Vodafone, place it at the centre of marketing and advertising operations across retail, automotive and telecommunications. Adverity operates from Vienna, Austria.
