Conversion

Conversion is an agentic marketing automation platform that unifies CRM, warehouse and product data into one context layer so marketers can build and ship AI-driven campaigns.

Conversion builds an agentic marketing automation platform that unifies CRM, data warehouse and product data into a single context layer, on which marketers assemble and ship campaigns through AI-powered workflows, segmentation and personalisation. The engineering work spans agentic AI, data integration across heterogeneous sources, unified data modelling and workflow automation, and is aimed squarely at displacing legacy incumbents such as Marketo and Pardot with tooling suited to modern warehouses and product-led motions.

The company was founded in 2020 by UC Berkeley dropouts Neil Tewari and James Jiao and operates with a product-driven, founder-led culture built on fast experimentation; early projects included NFTs in Roblox and AI website builders. Its platform is used by more than 4,000 companies, and the business reached nearly eight figures in annual recurring revenue in under two years.

Work centres on the marketing technology and SaaS domains, including marketing operations. Conversion positions campaigns built in hours rather than weeks as the measure of its systems, a target that places demanding requirements on data infrastructure, agent orchestration and interface design.