Hightouch is a data and AI platform serving marketing teams at over 1,000 companies. The platform combines cloud data warehouse infrastructure with AI agents to enable personalized campaign execution at scale. Its core offering, a Composable CDP, sits directly on top of existing data warehouses, eliminating data silos and activating real-time data across more than 250 destinations.
The company's technical work spans data platforms, AI agents, and marketing automation. Its AI Agents product helps marketing teams discover insights, build creative assets, and execute campaigns autonomously, while AI Decisioning provides machine-driven optimization for campaign performance. Products like Match Booster and Content Assembly address data matching and content generation respectively.
Hightouch operates across multiple industry verticals including retail, finTech, health and wellness, music, and food and beverage. The founding team includes former Segment engineers, bringing direct experience from the customer data infrastructure space. Published customer results include a 200% engagement boost for PetSmart and a 52% increase in customer acquisition for WeightWatchers.
