Fanatics Betting and Gaming runs the sports betting and gaming arm of Fanatics, a global digital sports platform serving 100m+ fans across commerce, collectibles, events and media.
Fanatics Betting and Gaming is the sports betting and gaming business of Fanatics, a global digital sports platform that serves over 100 million fans worldwide. The division operates within a broader ecosystem spanning commerce, collectibles, events and media, allowing fans to bet across the same platform on which they buy licensed merchandise and collect trading cards. Engineering work sits within technical domains that include digital platform engineering, e-commerce technology, personalization and fan data platforms, and sports betting and gaming technology.
Scale is considerable. Fanatics employs more than 22,000 people across 80+ locations worldwide and maintains relationships with approximately 900 sports property partners and 2,500 athlete and celebrity partners. Fanatics Commerce, the group's licensed fan gear and merchandise business, spans more than 2,000 retail locations including Lids stores, alongside digital channels. Fanatics Collectibles covers trading cards, memorabilia and digital collectibles; Fanatics Events runs live fan experiences; and Fanatics Studios produces media and content.
The company operates across the sports, retail, licensed consumer merchandise, collectibles, betting and gaming, live events and media verticals, working with leagues and players associations, professional teams, and colleges and universities. Technical work draws on global partner network integration and content production alongside core betting and gaming platforms. The stated mission centres on igniting the passions of sports fans through technology, within an integrated ecosystem in which fans buy, collect and bet.
