Two Circles

Two Circles is a data-driven sports marketing agency founded in 2011, headquartered in London with a global footprint spanning 15 international offices. The firm specializes in helping sports rights-holders transform fan data into sustainable revenue growth through precision marketing, personalization, and advanced data analytics. Its track record includes turning fan data into $1.5 billion in sponsorship deals for clients.

The company operates at the intersection of sports storytelling and data science, guided by its core philosophy of "Know Fans Best." This approach fuses the art of sports narrative with the science of analytics to build deeper, more valuable fan relationships for rights-holders across the sports industry.

With a team of over 1,000 professionals, Two Circles works across technical domains including data analytics and sports data marketing. The agency's scale and specialized focus position it as a significant player in the sports marketing landscape, serving clients globally from its network of offices.