MMGY Origin is an outdoor-focused creative, content and branding agency delivering brand strategy, digital storytelling and campaign work for outdoor sports, travel and tourism brands across North America.
Origin, now operating as MMGY Origin, is an outdoor-focused creative, content and branding agency that connects adventure-seeking audiences with outdoor industry brands. The firm works at the intersection of digital storytelling, brand strategy, content creation and creative advertising, including viral campaign development and marketing for technology and progressive innovation. Its practice spans brand building for outdoor recreation and travel companies, product launch campaigns, and digital storytelling and strategy for brands transforming outdoor recreation and travel with technology.
The agency has spent over two decades working exclusively in outdoor sports and travel, an unusually narrow specialism that has produced an unusually distinguished client roster: L.L.Bean, Vail Resorts, Tourism Whistler, lululemon, Smartwool, Fleet Feet, The North Face and Whistler Blackcomb, among others. Its work spans the outdoor sports, outdoor recreation, travel, tourism and hospitality verticals across North America.
In December 2022 Origin was acquired by MMGY Global, bringing significant investment and resources while the agency retained its own identity and its focus on outdoor storytelling. It maintains a presence in Whistler, Montreal and Vermont, and is led by founder-partners Danielle Kristmanson, Partner and Executive Creative Director, and MJ Legault, Partner and Managing Director. The team is composed of passionate outdoor enthusiasts, with a stated mission to inspire people to get outside.
