Hoshii AG operates at the intersection of artificial intelligence and B2B commerce, developing automation solutions purpose-built for wholesale distributors and manufacturers. The company's work targets a specific and substantial challenge: the repetitive, high-volume back-office workflows that define day-to-day operations across these industries.
Its flagship product, AI Coworker, is an AI assistant embedded directly in Outlook. Rather than requiring teams to adopt new platforms, it operates within existing email environments, connecting to ERP systems to handle tasks such as smart tagging, auto-forwarding, and response drafting. The system learns from business context over time, improving its utility as it becomes more attuned to each organisation's operations.
A defining characteristic of Hoshii's approach is its emphasis on integration over replacement. The company designs its tools to augment existing teams and workflows rather than disrupt them. This philosophy extends to governance: AI Coworker incorporates human-in-the-loop review, role-based access controls, SSO, audit logging, and GDPR compliance - reflecting a careful balance between automation efficiency and operational accountability.
