Minerva builds agentic AI systems for marketing leaders on a proprietary consumer graph covering 270 million U.S. consumers, letting marketers delegate data, analytics and measurement to AI agents.
Minerva builds AI for marketing leaders: agentic systems that allow marketers to delegate data management, analytics, campaign generation, measurement and reporting to AI agents. Founded in 2023 and headquartered at the Domino Sugar Refinery in New York City, the company raised $20 million in seed funding from investors including The General Partnership, 8VC, Lingotto Innovation, Topology Ventures and NBA Investments.
The engineering work rests on a proprietary consumer graph covering 270 million U.S. consumers across more than 1,000 temporal attributes - an identity and attribute layer that forms the foundation of the platform. Atop it sit agentic products built in partnership with OpenAI: an Agentic Data Engineer that unifies and standardizes a brand's first-party data in hours, and an Agentic Data Scientist that trains robust targeting models at scale. The technical domains are demanding ones - identity resolution and consumer data graphs, data engineering automation, machine learning targeting models, first-party data unification, and marketing analytics and measurement.
Early deployments have shown results that distinguish the platform: a 3.4x improvement in paid media return on ad spend and a 2.5x increase in marketing-qualified lead creation for direct mail. The stated philosophy is that marketers concentrate on brand storytelling while AI agents handle the data, analytics and reporting beneath it, with the broader mission of transforming how companies understand, engage and acquire customers across paid media, direct mail and customer acquisition.
